WHY A FRACTIONAL CRO?
- Scale and accelerate your business at low risk.
- Bring in a skilled and experienced scale-up expert.
- Build predictable sales.
WHY I STARTED FRACTIONAL CRO AND HOW IT WORKS
WHY DID I START FRACTIONAL CRO?
WHY DID I START FRACTIONAL CRO?
WHY DID I START FRACTIONAL CRO?
Having originally come from a blue-chip corporate background and having spent the last 20+ years in SAAS start ups and scale ups, I saw a big gap in skills and knowledge between founder-led businesses and more mature, scaling businesses. I realized my skills and experience fill that gap to de-risk and accelerate predictable, repeatable revenues.
ABOUT ME
WHY DID I START FRACTIONAL CRO?
WHY DID I START FRACTIONAL CRO?
I have over 30 years commercial B2B sales in large corporate such as Hewlett Packard and Microsoft and the last 23 years I have been through 4 scale ups and exits, delivering returns of over $600 million to shareholders and founders.
HOW DOES IT WORK?
FRACTIONAL NETWORK & ADDITIONAL RESOURCES
FRACTIONAL NETWORK & ADDITIONAL RESOURCES
· Learn, listen & understand about your business.
- Review your business plans.
· Refine value proposition.
· Identify your target market and perfect prospect profile “PPP” or "ICP" and target personae.
· Clarify the buyer journey.
· Define demand generation strategy.
· Align sales and marketing.
· Review product pricing strategies.
· CRM / Marketi
· Learn, listen & understand about your business.
- Review your business plans.
· Refine value proposition.
· Identify your target market and perfect prospect profile “PPP” or "ICP" and target personae.
· Clarify the buyer journey.
· Define demand generation strategy.
· Align sales and marketing.
· Review product pricing strategies.
· CRM / Marketing tools.
· Consistent sales stages and methodology.
· Analytics and reporting.
· Train and coach the teams.
FRACTIONAL NETWORK & ADDITIONAL RESOURCES
FRACTIONAL NETWORK & ADDITIONAL RESOURCES
FRACTIONAL NETWORK & ADDITIONAL RESOURCES
I am a member of several fractional exec networks including CxO Lab and have access to proven skills across areas such as CFOs, HR, CTO and other key areas for growing businesses.
Many of these people I have worked with before in successful scale-up tech businesses.
what value do i deliver ?
Driving Predictable, Scalable Revenue Growth
My role is to orchestrate and execute strategic initiatives that identify untapped revenue streams, bring clarity to revenue drivers and target PPP and remove what is not effective. It also involves defining sales processes as well as setting up tools such as CRM and associated measurement and reporting.
Analytics and Forecasting for Informed Decision-Making
It is crucial to set up, refine and delve into data analytics and predictive forecasting, providing a solid foundation for well-informed decision-making. You should know your pipeline metrics and exactly how much you are spending on sales and marketing, your Customer Acquisition Cost (CAC), and how much you need to spend on sales and marketing to drive revenue growth. By keeping track of a few key metrics, supported by the right tools and sales processes, I can provide data-driven insights to help an organization build Scalable Revenue.
Sales Management and Recruitment
I help support founders and CEOs in their sales and marketing team leadership. I can manage and drive sales pipeline, account planning, deal progression. I support HR and talent teams in the selection and candidate interview process as well as onboarding and sales training.
Working with marketing to deliver effective demand generation
Having effective, engaging, targeted content for the right audience using the right methods to drive pipeline from MQLs to discovery calls and SQLs is critical to growing a healthy pipe.
I work closely with marketing teams to devise and execute effective pipe generation right from the website, through to target market definitions, contact and target methods right through to content and webinars.
Pitch deck and capital fund raising
Having been through the process several times myself, I support founders and CEOs through the capital raising process from identification of the right types of potential funds, (VC, Angels, PE, tech funds etc), through to preparing and refining pitch decks as well as support in pitch meetings and preparation of key forecast and pipeline documents.
International expansion and growth
Plan and execute your international expansion.
With over 25 years of successful global expansion experience, I will work with you to plan & execute:
- Your ideal international markets.
- Market entry.
- Establishing sales pipeline.
- International team recruitment and management support.
- Local cultural issue guidance to ensure success.
- Work on beach head accounts.
- Channels and partners globally.
WHAT MY CLIENTS SAY ABOUT ME
CLIENT ENGAGEMENTS - PanRF managed connectivity as a service
"We engaged Roger here at PanRF at the start of 2023 to assist with investor strategy, presentations and planning. Since then, Roger has helped us with our business plan, go-to-market, recurring revenue models, pitch decks, service offerings, value proposition and more. He is very knowledgeable, experienced, engaging and easy to work with and has made a great impact."
Ross Hulley. Managing Director, PanRF.
